Which of the following is NOT a characteristic of the value proposition?

The value proposition is a critical component of business strategy that communicates the benefits and unique aspects of a product or service to potential customers. It primarily focuses on what the business offers and why customers should choose it over competitors.

When considering the characteristics of a value proposition, it effectively conveys the benefit of a product or service, highlights the unique value offered to customers, and aligns with organizational goals to ensure coherence in the business model.

However, defining operational procedures is not a characteristic of the value proposition. Operational procedures pertain to the methods and processes within an organization that facilitate the delivery of products or services. While these procedures are vital for effective service delivery and can impact the value proposition indirectly, they do not define the value proposition itself. Thus, the correct answer highlights that operational procedures do not form a part of the core definition or features of a value proposition.