What is the role of influencers in the Business Motivation Model?

The role of influencers in the Business Motivation Model is primarily to impact the motivation factors of the organization. Influencers are individuals or groups that can affect the organization's goals, objectives, and strategies by shaping decisions and motivating behaviors within the business. They can come from various sources, such as stakeholders, leadership, or external market forces, and their inputs help to ensure that the business motivation aligns with both internal and external expectations.

By focusing on the motivations of the organization, influencers play a crucial part in guiding the strategic direction and operational activities. This role emphasizes the importance of understanding how different motivations can affect organizational outcomes and the overall business architecture. Their influence can lead to the establishment of new goals or the re-evaluation of current objectives, thus affecting the overall business performance and adaptability in a changing environment.