What comprises the Business Model Canvas?

The Business Model Canvas is a strategic management tool that outlines the essential components of a business model. It is divided into nine building blocks that capture the key aspects of how a business creates, delivers, and captures value.

The correct choice identifies components that are integral to understanding how a business operates and generates revenue. The value proposition describes the unique value that a product or service offers to customers, addressing their needs and problems. The cost structure outlines the major costs involved in operating the business, including fixed and variable expenses, which are crucial for understanding financial sustainability. Key resources refer to the critical assets required to deliver the value proposition, such as technology, human capital, and intellectual property. Together, these elements provide a comprehensive overview of how a business functions strategically.

In contrast, other options either mention components that are not part of the Business Model Canvas or focus on different aspects that play a role in business planning but do not directly correlate to the framework of the canvas itself.